Ephemerality Aside, Snapchat Sends Its First Permanent Message


Editor’s Note: Semil Shah works on product for Swell, is a TechCrunch columnist, and an investor. He writes at Haywire, and you can follow him on Twitter at @semil.

In many parts of Silicon Valley and the consumer technology world, the zeitgeist surrounding Snapchat is undeniably the talk of the town. In a way, it has been for most of 2013. I wrote a post on Snapchat’s rise in February 2013 and it generated an intense level of feedback. A seemingly small, unassuming outfit which builds a social, mobile application from the shores of Venice Beach, the company has grown into one of the world’s most dominant photo-sharing services, has reportedly turned down billions in acquisition offers from some of the world’s most powerful technology companies, and in a complex yet simple manner, continues to extend its brand as the hyper-growth symbol for the anti-web…

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