We all want to talk. Talking is what every business wants to do. Every single person and every business wants to push our messages and our agenda, our phone number, our websites—buy my stuff. Talking is what business used to be about until social media came along and now it’s about listening.
For the last century those who were in business never had a listening platform. Never! Business was only conducted through talking. Spending millions on focus groups was normal, trying to figure out what customers were thinking. Today, your prospects and customers offer that information for FREE via social media but only if you’re listening.
For example, if I were in the real estate business and I know that in this business there’s a trust shortage. There isn’t a people don’t know how to fill out forms shortage. That what we know from the National Association of Realtors is that: more than…
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