The future of marketing isn’t about interrupting the marketplace with your media messages. The future of marketing isn’t about retail distribution and sales (generating transactions). The future of marketing isn’t about exploiting a market for your own benefit.
The future of marketing is about relationships and service, both are expensive in time and energy. It takes time to nurture the customer relationships because people buy from friends rather than strangers and it takes energy to render remarkable service because if it’s not worth making a remark about, if it’s not worth a conversation, not worth people choosing to talk about it. You’re invisible.
Question: Knowing that people buy from friends rather than strangers how are you building relationships with your prospects and customers?