Sharjah International Book Fair 2012 – Spreads the name ‘AEL Data’ in Arabic Publishing world

All these years the Frankfurt Book Fair, London Book Fair, Book Expo America, Tokyo Book Fair and New Delhi Book Fair was always a worthy business trip full of potentials and connections for AEL Data. This year, I went to the Sharjah International Book Fair representing my company to promote our products and solutions to the Middle-East market. As it was the first time for us to exhibit in SIBF, we were not sure about the response from the Emirates for us. After getting settled from the SIBF, I can say that AEL Data has received a warm welcome from the Arabic speaking country.

Our eBusiness solution – Lektz was well received and recognized by the publishing communities. Not only the publishers exhibiting in the fair but also the visitors such as educational stakeholders, technology consultants and end consumers were very much interested to know about our offerings. To state precisely, our Lektz readers for Android devices and iOS was the center of attraction for the users and publishers.

Publishers that are into digital publishing and those willing to go to digital publishing found our stall as an eye-opener as we had some in stock to address all their requirements. It was a very good business experience for me to understand my clients’ pulse and provide those inputs to my technical team to enhance our products and services. As a whole, I enjoyed being in SIBF and interacting with potential clients and partners of AEL Data.


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