Today, this blog will tell the impacts of having a website in native language Arabic for Middle-East Publishers – Google’s datastates that the overall Arabic content on the web is just 3% of the total digital content on the web. Almost all the countries in the Middle-East region are speaking Arabic language and the history says it is one of the oldest languages with both the literary form and the spoken Arabic form.
Then why to compromise when it comes to web? Why not all business websites of Middle East regions can be in Arabic language? Google’s blog ‘Join the Arabic Web Days movement’ states that Google along with partners like Twitter, Wikipedia, TED and more are encouraging Arabic community to build their web presence in Arabic language. This in-turn creates an opportunity for the Arabic people to expand their boundaries across physical boundaries.
At least, the publishing community of Middle-East who hold the social responsibility of promoting the Arabic language (books) should take a decision. They are engaged in selling, distributing the Arabic books in both hard copy format and e-formats. They can build their web portals in Arabic language and allow the users to purchase the books. By doing it, publishers can also cover the audience who are not proficient in English. This will also increase their sales and revenue in-turn.
It’s more like ‘Selling your products to your people in your language’ sounds good isn’t it!